
Global web traffic patterns experienced a massive shift between July 2024 and June 2026, driven primarily by video streaming and the rapid adoption of artificial intelligence, according to data from Visual Capitalist .
YouTube recorded the largest growth worldwide, gaining an incredible 25.6 billion web visits .
Generative AI tools also surged in popularity, with OpenAI’s ChatGPT leading the sector after adding 22.2 billion visits .
Google’s Gemini (+7.3 billion), Anthropic’s Claude (+4.0 billion), and xAI’s Grok (+2.1 billion) also secured spots among the top gainers .
Other notable websites experiencing major growth include community platform Reddit (+4.6B), privacy browser Brave (+2.5B), streaming service HBO Max (+2.4B), e-commerce giant Temu (+1.6B), and Meta's Threads (+1.5B) .