Kenya’s tourism sector recorded remarkable financial performance after total earnings surpassed the government's target by Sh35 billion, according to data from the State Department for Tourism
In the 2025/2026 financial year, actual tourism revenues surged to Sh564 billion, significantly outperforming the planned target of Sh529 billion
The upward trend builds on consistent growth over recent years, with actual earnings rising from Sh384.35 billion against a target of Sh359.08 billion in 2023/2024 and reaching KSh458.2 billion against a KSh432 billion goal in 2024/2025
The sustained surge highlights strong international visitor arrivals and robust recovery across the industry
