How important is the 'Made in Africa' label on products?

A GeoPoll survey across Kenya, Nigeria, and South Africa reveals strong consumer preference for locally made Fast-Moving Consumer Goods (FMCG)—everyday products like soap, snacks, and cleaning items.

A majority value origin labelling, with 49% stating the 'Made in Africa' label is very important and 18% finding it somewhat important.

Meanwhile, 16% consider it neutral, 10% say it is not very important, and only 4% deem it completely unimportant, with 3% unsure.