
Tesla has emerged as the most loyal car brand among US buyers in 2026, with 64 per cent of customers choosing the same make again, according to S&P Global Mobility.
Ferrari ranked second at 61 per cent, followed by Toyota at 60 per cent. Subaru recorded 59 per cent, while Honda and Ford each posted 58 per cent.
Chevrolet and Nissan tied at 55 per cent. BMW and Mercedes-Benz each recorded 54 per cent, while Kia stood at 53 per cent.
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Hyundai followed at 52 per cent. Lucid recorded 50 per cent, Lexus 49 per cent and Mazda 48 per cent.