Global passenger growth in the aviation sector continues to normalize following a strong post-pandemic rebound.

Data from Kenya Airways PLC's Half-Year Investor Briefing 2026 indicates that overall industry passenger growth is projected to steady at 4.9% in 2026, down from 10.6% in 2024 and an estimated 5.2% in 2025.

Emerging markets remain the primary drivers of growth. Asia Pacific leads regional expansion with a forecasted 7.3% growth in 2026, followed closely by Latin America (6.6%), the Middle East (6.1%), and Africa (6.0%).

Conversely, mature aviation markets reflect slower trajectories, with Europe expected to grow by 3.8% and North America by 1.5%.