TikTok users spend more time on the platform’s Android app than on any other social media platform, according to the Digital 2026 mid-year global update report.
Average daily active users spent 1 hour and 34 minutes on TikTok in February 2026.
YouTube ranked second, with users spending an average of 1 hour and 24 minutes daily, followed by Instagram at 1 hour and 15 minutes.
Facebook recorded 1 hour and 7 minutes, while WhatsApp users spent 59 minutes on average.
Imo ranked next at 54 minutes, while X and Telegram recorded 32 and 31 minutes, respectively.
Messenger and Reddit each averaged 19 minutes, followed by Snapchat at 18 minutes and Discord at 15 minutes.
Pinterest users spent an average of 10 minutes daily, while LinkedIn and Threads recorded the lowest figures at six and five minutes, respectively. The figures highlight TikTok’s strong hold on users’ daily attention globally.
