Latest official sector statistics from the Communications Authority of Kenya’s Audience Measurements and Industry Trends Report for the fourth quarter of 2025/26 (covering April to June 2026) show that news accounts for 49.1% of TV genre preferences nationwide.
Entertainment and drama hold the second position, drawing 19.4% of viewing interest, followed closely by sports broadcasting at 16.1%.
Feature films and movies account for 12.4%, while music programming secures a 10.1% share of the audience.
Specialized and niche content categories capture smaller segments of total screen time. Soap operas register a preference rate of 5.7%, whereas political broadcasts sit at 2.5%.
Light entertainment and comedy programming stand at 1.9%, barely edging out talk shows, which capture 1.6%.
At the lower end of viewership preferences, religious and inspirational broadcasts capture 1.2% of viewers, followed by educational and informative content at 1.1%.
Documentaries, along with a combined segment for morning shows and other miscellaneous broadcasts, tied at the bottom with 0.4% each.
The industry trends report highlights a stark contrast in media consumption habits, showing that while entertainment and lifestyle offerings capture steady engagement, informative news coverage remains the undisputed primary driver for television audiences nationwide.
