What concerns you the most about media today?

According to the State of Media 2025 Survey report by MCK, Kenyans identified several pressing issues.

The most significant concerns, each cited by 28% of respondents, are the spread of false or misleading information and the inadequate and diverse coverage of key issues.

Bias in media reporting follows as a major worry for 17% of those surveyed. Meanwhile, a high frequency of advertisements and concerns regarding regulation and freedom of expression both tie at 10%.

Additionally, 6% of Kenyans expressed concern over gaming and gambling content, while 2% pointed toward other unspecified issues.

These findings highlight a landscape where information integrity and comprehensive reporting are the primary anxieties for the public regarding the current state of media.