Digital platforms used to access content by Kenyans

Kenyans are increasingly turning to digital platforms to access news, entertainment and other content.

This is according to the Media Council of Kenya report, Navigating the Digital Reality.

The report shows that audiences rely on a mix of social media platforms, online news websites and digital video services to stay informed and entertained.

Accessibility and real-time updates are key drivers of platform choice, reflecting the demand for instant and convenient information.

The findings highlight the rapid shift from traditional media to digital spaces, as more Kenyans consume content through smartphones and internet-enabled devices, reshaping the country’s media and information landscape.