Most tourists visiting Kenya travel alone, with solo travellers accounting for 61 per cent of visitors in June 2025, according to the Kenya National Bureau of Statistics (KNBS).
The data from the KNBS Inbound and Outbound Tourism Expenditure Survey Report 2025 shows that travelling alone remains the most common arrangement among visitors to the country.
Tourists travelling in groups accounted for 16.4 per cent of visitors in June 2025, while those travelling with a spouse or partner represented 11.5 per cent. Family travel accounted for 11.1 per cent.
The figures indicate that individual travel continues to dominate tourist arrivals, with more than six in every 10 visitors travelling alone.
However, the distribution of tourists by travel category shifted between December 2024 and June 2025, particularly among couples and families.
In December 2024, solo travellers accounted for 57.6 per cent of visitors, compared with 61 per cent in June 2025, representing an increase of 3.4 percentage points.
The proportion of visitors travelling in groups also rose, from 12.4 per cent in December 2024 to 16.4 per cent in June 2025, an increase of four percentage points.
In contrast, couples and spouses accounted for 16.6 per cent of visitors in December 2024, before declining to 11.5 per cent in June 2025, a drop of 5.1 percentage points.
Family travel followed a similar trend, falling from 13.4 per cent in December 2024 to 11.1 per cent in June 2025, a decline of 2.3 percentage points.
The figures show a shift towards solo and group travel, while the shares of couples and family travellers declined over the period.
The report was released in August 2026.
