A survey across Kenya, Nigeria and South Africa has highlighted consumer preferences for alcoholic beverages, as well as broader drinking habits in the three markets.
Wine emerged as the most preferred alcoholic beverage, with 41 per cent of respondents selecting it, followed closely by beer and spirits at 40 per cent each.
Spirits included whiskey, vodka, gin, rum, brandy and cognac.
Flavoured alcoholic beverages and ciders also recorded significant preference at 37 per cent, while traditional alcoholic beverages were selected by 16 per cent of respondents.
Overall, 47 per cent of respondents said they did not consume alcohol.
Kenya recorded the highest proportion of non-drinkers, with 57 per cent of respondents saying they did not consume alcohol.
This compared with 44 per cent in Nigeria and 28 per cent in South Africa.
The findings are contained in the GeoPoll Annual Report on the FMCG Landscape in Africa 2026.
