Read Also
Milk remains the primary dairy preference across key African markets, with 77% of survey respondents purchasing fresh, long-life, or powdered varieties.
According to findings from the GeoPoll Annual Report – The FMCG Landscape in Africa 2026, conducted across Kenya, Nigeria, and South Africa, yoghurt ranks as the second most preferred item at 57%, establishing milk and yoghurt as core everyday consumer staples.
Meanwhile, ice cream serves largely as an occasional purchase, selected by 33% of respondents.
Other dairy products see moderate usage, led by margarine at 20% and butter closely following at 19%.
Cheese trails further behind at 15%, while only 5% of participants reported purchasing no dairy products.
