Radio Africa Group has cemented its dominance in Nairobi's fiercely competitive broadcasting scene, according to the latest Geo-Poll audience survey conducted in July 2026.
The new numbers, which measure audience share among all Nairobi respondents aged 15 and above, reveal that two Radio Africa radio stations have already outperformed the market's biggest national brands.
Classic 105 leads the pack with a commanding 15.54 per cent share, followed closely by Radio Jambo at 11.45 per cent. Citizen Radio trails in third place with 11.02 per cent followed by Radio Maisha (8.41 per cent) and Kameme FM (6.50 per cen).
Kiss FM is sixth (6.30 per cent) and Milele FM (5.11 per cent). Another Radio Africa brand, Homeboyz Radio secured the 13th spot with a 3.37 per cent share, still placing it among the top 15 stations out of the 35 measured in the capital.
In Kenya's most contested advertising market, the combined listening audience of Radio Africa's four Nairobi stations now surpasses that of any single rival network.
The group's stronghold in the city is clear, but their influence extends well beyond the capital.
Even at the national level, Classic 105 holds an 8.58 per cent share while Radio Jambo commands 7.43 per cent, giving RAL a combined national audience of 16.0 per cent.
This means that nearly one in every six Kenyans tuning into radio nationally is listening to a Radio Africa brand—a remarkable feat in a market crowded with over 100 licensed stations.
Radio Africa Group CEO Martin Khafafa attributed the stellar performance to the company's unwavering focus on innovation and audience engagement, rather than simply chasing reach and coverage.
"We continue to provide innovative ways to ensure all our platforms provide content that is useful and relevant to our audiences, whilst ensuring our various platforms retain high affinity and engagement with brands," Khafafa said.
"It is not just about reach and coverage, but for us it's about creating brand engagements, conversations and connections for our clients. That is our strength and our value proposition to our advertisers."
His sentiments were echoed by James Njoroge, the Group's Programmes Controller, who emphasised that radio remains the most powerful and effective communication channel in Kenya despite the rise of digital media.
"Radio is the most effective medium across the country and our brands deliver effective, viral and interesting content that connects with Kenyans," Njoroge said.
"This is good news to advertisers who are looking for platforms that deliver real return on investment. When you have numbers like these, you are not just reaching people—you are starting conversations that matter."
The latest Geo-Poll findings represent a significant shift in listener preferences and pose a fresh challenge for competitors vying for both ears and advertising shillings in Kenya's crowded radio space.
For advertisers, the message is clear: Radio Africa's portfolio offers not just massive reach, but deep engagement with an audience that is actively tuning in, listening, and responding.
