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Facebook dominated Kenya’s digital advertising space in the fourth quarter of the 2025/26 financial year, accounting for 63 per cent of digital advertising activity between April and June 2026.
Instagram followed with 19 per cent, while Twitter (X) accounted for seven per cent. YouTube and TikTok recorded two per cent and one per cent, respectively.
The figures are contained in the Communications Authority of Kenya’s Audience Measurements & Industry Trends Report.
The data highlights Facebook’s leading position among advertising channels in Kenya, with the platform attracting more than three times Instagram’s share during the quarter, according to the report’s measurements.
