Apple continues to dominate the global smartphone market, accounting for 32 per cent of worldwide web usage generated from smartphones, according to data from Statcounter for May 2026.
The figures measure the share of internet browsing sessions originating from each manufacturer's devices, offering insight into real-world smartphone usage rather than sales alone.
Samsung ranks second with an 18 per cent share, maintaining its position as Apple's closest competitor.
Chinese brands collectively command a significant portion of the market, with Xiaomi holding 8.8 per cent, while Vivo and Oppo each account for 5.6 per cent.
Other notable players include Realme at 3.8 per cent, Motorola at 3.4 per cent, Google at 2.7 per cent and Huawei at 1.7 per cent.
Manufacturers outside the top brands collectively account for 11.4 per cent of global smartphone web traffic.
The data highlights the continued dominance of Apple and Samsung in the global smartphone ecosystem, while also reflecting the growing influence of Chinese manufacturers, particularly in emerging markets across Asia, Africa and Latin America.
