Inside Oga Obinna’s High-Pressure Media Empire

Kenyan comedian and digital creator Oga Obinna has built one of the country’s fastest-growing online entertainment brands. His productions attract millions of views across social media, with employees such as Munez and Dappa Man becoming internet personalities in their own right.

But behind the humour and viral clips, some members of Obinna’s inner circle have publicly revealed the challenges of working with him.

The phrase “Ni Kubaya” became the mood of the conversation as staff members described the pressure, unpredictability and emotional strain that sometimes comes with the job.