Kikuyu digital content creator Auntie Jemimah has opened up about her long-standing battle with colourism. Speaking during an intimate sit-down on the Legally Clueless Africa programme, the entertainer discussed the frequent stigmatisation she faces due to her dark skin tone.
The Weight of the "Masculine" Label
During the interview, Jemimah revealed that the most common insult directed at her is the claim that she looks like a man. She noted that this is a recurring issue for many dark-skinned women. She expressed confusion as to why society frequently associates deeper skin tones with masculinity.
"The one I got most of the time was, ' You look like a man. So, you get a lot of dark women go through that. I don't know why people associate dark women or dark skins with men,” she posed.

The comedian explained that the primary goal of such comments is to make women feel as though they are not good enough. These insults are intended to strip away a person’s sense of beauty and self-worth.
Finding Humour in Criticism
Despite the negative intent behind the comments, Jemimah maintains a resilient and humorous outlook. She acknowledged that she does indeed share a strong resemblance with her father. She joked that the two of them look so much alike that they could easily be mistaken for brother and sister.
“When they tell you that, the aim is to make you feel like you don't look good enough. And yes, I look like a man. I look like my dad. You should see my dad and me. You think we're brother and sister,” Jemimah added.
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However, she was quick to point out that critics use this resemblance as a weapon to make her feel less beautiful. She remains firm in her belief that these external opinions do not define her.
Auntie Jemimah argued that beauty is entirely subjective and should not be confined to a specific set of rules. She believes that no one has the right to dictate what a beautiful person should look like.
"Beauty has no standards. You can't come and say this is how beautiful people should look like."
She suggested that everyone has their own unique look and that diversity should be embraced rather than criticised.

The Power of Courage
The content creator also touched upon the psychology of those who disparage others online. She believes that the criticism often stems from a sense of wonder or intimidation regarding her confidence.
According to Jemimah, critics are often baffled by how she remains so vocal and brave despite not fitting their narrow expectations of beauty.
She suggested that those who lash out often lack the "courage to be" who they truly are.
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