KenGen renews Radio Africa deal as Safari Rally fever rises

KenGen has renewed its partnership with Radio Africa Group to amplify coverage of the 2026 World Rally Championship (WRC) Safari Rally set for March 12-15 in Naivasha.

‎For the second year running, Radio Africa Group will beam KenGen's renewable energy message across its expansive media stable; radio stations, newspaper and digital platforms, ensuring the power utility’s sustainability drive rides in tandem with the high-octane motorsport spectacle.

‎Speaking during the announcement on Tuesday at Stima Plaza, KenGen Managing Director and CEO Peter Njenga underscored the strategic value of having Radio Africa on board to turbocharge its sustainability narrative.

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‎“Through Radio Africa Group, we are scaling nationwide and regional visibility, ensuring KenGen’s sustainability narrative reaches millions of households throughout the rally season,” Njenga said.

‎Radio Africa Group CEO Martin Khafafa echoed the sentiment, noting that the collaboration is pivotal in elevating the rally’s footprint both locally and internationally. ‎“We are happy to be part of this initiative. The WRC Safari Rally puts Kenya on the global map,” Khafafa said.

‎“As Radio Africa, we are excited to partner with KenGen as we look to deliver memorable communication and make sure the event is well highlighted,” he added.

‎Khafafa affirmed that the media house will shine a spotlight on KenGen’s sustainability efforts across all its platforms, amplifying the green energy message alongside the dust, drama and adrenaline of the Safari Rally.

‎“We partnered last year with KenGen, and we just want to strengthen that partnership this year and amplify it across all our media platforms in print and digital,” he said.

‎“This is to ensure everybody who won’t get a chance to be in Naivasha gets a chance to see what is happening during the rally.”

‎Beyond the media collaboration, KenGen has broadened its rally footprint by partnering with Enashipai Resort & Spa and Adequate Safaris to curate a wholesome Safari experience for fans and stakeholders.

‎Further cementing its commitment, KenGen has injected Sh3 million into the overall Safari Rally kitty, reinforcing its role as a key player in the event’s ecosystem.

‎“To us at KenGen, the WRC Safari Rally is more than a race; it is a playground, where we showcase Kenya’s innovation, resilience and extraordinary natural beauty,” Njenga added.

‎“Today, we have deepened our commitment to this iconic event by partnering across the entire value chain, from drivers to world-class hospitality and media.”

‎In addition to enhancing the rally atmosphere, KenGen will also back three drivers: Andrew Muiruri, Ishmael Azeli and Rwanda’s Queen Kalimpinya.

‎The trio received a combined Sh2.1 million boost, with Kalimpinya pocketing Sh1 million, Azeli Sh600,000 and Muiruri Sh500,000.