Kenya has been ranked the friendliest country in the world for 2025, according to the Condé Nast Traveller Readers’ Choice Awards.
In the global ranking released in October 2025, Kenya topped the list with an exceptional score of 98.46 per cent, placing it above renowned tourism destinations across Africa, the Americas, and Asia.
Kenya Wildlife
Read Also
Migori Youth hold Mombasa United to stay top of the NSL log Football
Tusker rally past Ulinzi to reach FKF Cup semifinals as Nairobi United bow out Football
Red hot Omanyala to orchestrate Kenya's 4x100m charge at World Relays today Athletics
The annual Readers’ Choice Awards invite thousands of travellers from around the world to vote on their experiences in destinations they have visited.
Enjoying this article? Subscribe for unlimited access to premium sports coverage.
View Plans
Respondents assess friendliness based on factors such as the warmth of local reception, ease of interaction with residents, and the general sense of welcome travellers feel on arrival and throughout their stay.
In this closely contested survey, all ten countries in the top tier scored above 96 per cent, underlining how competitive the hospitality stakes are globally.
Kenya’s nearest competitors included Barbados and Mexico, which scored slightly lower but still above the high-friendliness threshold.
×
According to the travel magazine, what sets Kenya apart is the consistently positive interaction between visitors and locals.
Many travellers highlighted the warm reception at arrival points, the genuine kindness of Kenyan safari guides, and everyday interactions in restaurants, hotels and on the streets as major contributors to their overall experience.
The recognition extends beyond safari lodges and iconic landscapes to everyday hospitality — from urban centres like Nairobi, known for its dynamic social scene, to coastal resorts along the Indian Ocean where staff and community members alike contribute to memorable travel experiences.
Kenya Wildlife 
Officials within Kenya’s tourism sector welcomed the accolade as both an affirmation of the country’s cultural values and a boost for future visitor confidence.
Tourism stakeholders say the award reflects ongoing efforts to enhance visitor experiences, including training in service quality and community-based tourism initiatives.
Industry analysts say friendliness can influence repeat visits and international perceptions, making such rankings a valuable endorsement for destinations seeking sustained tourism growth.