Speaking to reporters on Monday, Omanyala said, “I cannot build a brand for seven hours a day, for four months and 44 weeks a year, only for someone to pay me with streams and likes.”
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Focus on professionalism
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Omanyala, who holds multiple national sprinting records, stressed that his priority remains competitive athletics. He pointed out that his training is rigorous and carefully structured, leaving little room for exhibition events that don’t offer tangible benefits.
“My time and effort are invested in winning medals and representing my country,” he added.
Social media backlash and support
The statement quickly went viral, drawing mixed reactions. Some fans criticised him for refusing a seemingly fun, global challenge, claiming it could have increased his fame internationally. Others praised him for prioritising his career and protecting his professional brand.
Critics: Suggested Omanyala missed an opportunity to connect with younger audiences.
Supporters: Highlighted that athletes’ time and skill deserve proper compensation, not just online attention.
Athletes vs content creators
This incident has sparked a broader discussion about how traditional athletes interact with the digital entertainment world. Experts say it underscores a gap in understanding between sports professionalism and online fan culture.
Omanyala’s decision reflects a growing trend among top athletes who are more selective about partnerships and appearances. By drawing a line between serious sport and entertainment, he hopes to maintain the integrity of his career.
Whether the decision will affect his popularity among international fans remains to be seen. For now, Omanyala seems determined to stick to his principles, making it clear that streams and likes cannot replace hard-earned value.
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