A viral video circulating on social media shows Pastor James Maina Ng’ang’a, founder of Neno Evangelism Centre, selling bottled water to members of his congregation during a church service at KSh 100 per bottle, has prompted widespread criticism and intense debate online.

In the now widely shared video, the preacher — known for his theatrical delivery and outspoken style — is seen addressing worshippers inside his sanctuary, holding bottles of water and offering them for sale rather than distributing them freely as refreshments or sacrament.

Pastor Ng'anga // Instagram
Enjoying this article? Subscribe for unlimited access to premium sports coverage.
View Plans

The unique pricing and comment “customer jua ni kali” has since become a talking point across TikTok, Instagram, and Facebook, with viewers debating whether such actions are exploitative or simply entrepreneurial.

Viral Spread and Public Reaction

Social media users reacted in droves, with many describing the moment as bizarre and questioning the appropriateness of monetizing basic items during what should be a spiritual gathering.

Several commenters noted that selling water, a basic necessity, within a church raises ethical concerns about the commercialization of religion, particularly in a context where many Kenyans continue to face economic hardships.

The video’s spread on TikTok has made the subject trend among younger audiences, with some jokingly dubbing the move a “church hustle” while others expressed disappointment that places of worship have become sites for what they called transactional interactions.

Background: Ng’ang’a’s History of Controversy

The water-selling episode is not the first time Pastor Ng’ang’a has ignited public debate in Kenya.

Over the past few years, the preacher has frequently made headlines for his unconventional actions and viral moments:

Pastor Ng'anga // Instagram

In a separate viral incident, he sold bread for KSh 200 and mandazi for KSh 100 during a service, with congregants instructed to either pay immediately or take the items on credit to be settled the following Sunday — remarks that also triggered an online reaction about cash-for-spiritual-experience dynamics.

Ng’ang’a has been criticized for rebuking congregants over offering amounts, famously admonishing members for underwhelming contributions during worship, another act that went viral and sparked debate about prosperity-focused preaching.

Also Read: Watch: Pst. Ng'ang'a Sells Bread to Church for Sh200

He also made headlines earlier when he physically confronted a congregant, slapping a man who was dozing during a night vigil; that clip drew threats of police action and broader commentary about pastoral conduct — though authorities later clarified no formal complaint had been filed.

In addition to these flashpoints, Ng’ang’a has employed unusual sermon tactics, such as publicly humiliating his wife with a skipping rope stunt, drawing criticism from both church members and online observers.

Pastor Ng'anga // Instagram

These episodes have made him one of Kenya’s most polarizing religious figures online, with some followers lauding his bold style and others saying his antics undermine the dignity of church leadership.

Social Commentary and Broader Debate

The controversy over selling water at church taps into broader societal debates about the role of religion in modern African society.

Critics argue that such actions reflect a troubling trend where spiritual spaces are used to serve commercial interests and profit motives.

Many netizens have pointed to economic inequality and the vulnerability of congregants, suggesting that pastors should refrain from commodifying essentials within sacred environments.

×

Conversely, some defenders have framed Ng’ang’a’s actions as entrepreneurial or harmless, arguing that pastors and churches also face financial pressures, from maintaining facilities to outreach programming.

These supporters claim that voluntary purchases should not be condemned if congregants willingly take part.

The TikTok video showing Pastor Ng’ang’a selling water for KSh 100 has reignited national conversation about religious leadership, ethics, and the commercialization of faith in Kenya.

Whether viewed as satire, exploitation, or entrepreneurship, the clip forms part of a pattern of viral moments tied to Ng’ang’a’s ministry — each of which contributes to his enduring notoriety and ongoing online debate about the boundaries of modern church conduct.