Kenyan actress and digital content creator Jackie Matubia has publicly addressed her decision not to participate in the viral Woza Woza Challenge, a trend that has gained momentum across social media platforms.
Speaking directly to her audience, Matubia clarified her position in an effort to address questions and speculation surrounding her absence from the challenge.
Describing the matter as the “elephant in the room,” the actress stated that she felt it was important to speak openly and specifically about the issue rather than remain silent.
Clear Stand on the Challenge
Matubia made it clear that her decision was final and intentional. In her address, she stated, “I am not doing the woza woza challenge.”
She explained that the decision was not influenced by public pressure or criticism, but by her personal connection—or lack thereof—to the song used in the challenge.
According to Matubia, the primary reason behind her choice is that the music does not resonate with her.
She explained that personal connection is a key factor in the type of content she shares with her audience, adding that participation without that connection would feel inauthentic.
Faith, Values and Personal Alignment
The actress also touched on how her personal beliefs inform her public presence. She noted that her decision was not rooted in controversy or judgment, stating, “It has nothing to do with my faith. It just doesn’t speak to me.” She emphasized that while others may find meaning in the song, it does not align with her personal convictions.
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Matubia has previously spoken about being intentional with her content, particularly when it comes to aligning her online presence with her values.
She reiterated that her brand is built around content that reflects who she is, both personally and professionally.
Creative Direction and Brand Identity
In explaining her broader creative philosophy, Matubia highlighted the importance of message-driven content. She stated, “I actually do challenges to songs that have a message.”
According to her, challenges she participates in must make sense creatively and offer room for expression.
She explained that while entertainment and fun are important, they must be supported by a concept she can relate to and build upon.
Without that connection, she said, it becomes difficult to create content that feels genuine. For this reason, she maintained that the Woza Woza Challenge does not fit within her creative framework or brand identity.
Respect for the Artist and Participants
Despite opting out, Matubia was careful to acknowledge the success of the challenge and the people behind it. She congratulated the creator of the song and praised its reception, saying, “Amazing song to the people that it speaks to.”
She also recognized the efforts of those who have already taken part, emphasizing that her decision is personal and not a critique of the trend.
Message to Fans and Festive Wishes
Matubia concluded by expressing gratitude to her supporters for their understanding and continued support. She thanked her fans and extended festive greetings, closing her message with, “I am so happy and so grateful to my fans.” She went on to wish them a Merry Christmas, a Happy New Year, and a Happy Boxing Day.
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