TikTok has changed the game with its new Creator Rewards Program. This fresh monetisation feature is designed to replace the old Creator Fund, which many creators found frustrating.

The new program promises to be more transparent and rewarding, focusing on high-quality, original content that truly engages viewers.

The new program isn’t just about getting a huge number of views. TikTok is now rewarding creators for longer videos that hold people’s attention and encourage them to interact.

What You Need to Join

To start earning from your content, you must meet a few requirements.

You need a personal TikTok account that’s in good standing—that means no guideline violations.

TikTok new Creator Rewards Program // The Star

You must be at least 18 years old (or 19 in South Korea).

You’ll need at least 10,000 followers to be eligible.

The program must be available where you live. Currently, it’s active in countries like the US, UK, Germany, France, Japan, South Korea, and Brazil.

How Your Rewards Are Calculated

Your earnings are based on three key factors. It's not just a flat rate.

Engagement: The number of likes, comments, and shares your video gets.

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Originality: TikTok values fresh, creative content that stands out, not just recycled trends.

Watch Time: Longer videos that keep people watching for a significant amount of time get rewarded more.

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Payouts at a Glance

For Kenyan creators, the numbers are looking promising. Here’s a quick breakdown of what you might expect:

Per 1,000 views: $0.40 – $1.00 (KSh 52 – KSh 129)

High earners (reported): $4.00 – $8.00 (KSh 516 – KSh 1,032) per 1,000 views

TikTok Marketing Reasearch // X(Twitter)

Estimated earnings by views:

10,000 views: $40 – $100 (~KSh 5,160 – KSh 12,900)

100,000 views: $400 – $1,000 (~KSh 51,600 – KSh 129,000)

1,000,000 views: $4,000 – $10,000 (~KSh 516,000 – KSh 1.29M)

N/B: These figures are estimates based on today’s exchange rate (USD 1 ≈ KSh 129). Actual payouts may vary depending on TikTok’s calculations, engagement rates, and currency fluctuations.

It's important to remember these are estimates. Your actual payout can vary based on how engaging your video is and the current exchange rate.

"Earnings under this new program are 4x to 8x higher than the old Creator Fund, with some creators making over KSh 1,000 for every 1,000 views if engagement is strong."

Why This Matters 

Whether you're telling a story, teaching a new skill, or reviewing a product, TikTok is now rewarding you for creating longer higher-quality videos that people genuinely want to watch. It gives you a real chance to turn your passion into a potential side hustle or even a full-time career.

This isn't just about sharing quick clips anymore; it's about building a sustainable income.