Top consumer products purchased online

According to the latest KEPIOS report, the top consumer products purchased online in Kenya include fashion items, electronics, and beauty products.

Clothing and accessories lead the list, followed closely by mobile phones and related gadgets. Personal care and cosmetic products also recorded high online sales, reflecting growing demand among young, tech-savvy shoppers.

Household items and groceries have also gained traction, especially in urban areas.

The report highlights a steady rise in e-commerce activity driven by increased smartphone usage and improved internet access.

Payment convenience and door-to-door delivery are cited as major factors influencing online consumer purchasing behavior.