Today marks the second and final day of the Cannes Young Lions Kenya Competition, an exhilarating event that has captivated the country’s creative industry.
Inside the East African Breweries Limited (EABL) headquarters, the atmosphere is electric as 60 young visionaries push their creative limits to secure a spot on the global stage in Cannes, France. With just 24 hours to craft compelling campaigns, the pressure is at an all-time high.
This inaugural local edition of the prestigious international contest features three competitive categories—digital, design, and print—each comprising ten teams of two.
The challenge? Develop innovative and impactful campaigns for NGOs and purpose-driven organizations.
Among the briefs, two have been provided by Safaricom, the competition’s title sponsor, alongside Tusker Lager.
Participants in the digital category have been crafting cutting-edge online campaigns, seeking to maximize audience engagement through strategic storytelling.
The design teams are working to create visually striking brand identities that embody the essence of their assigned organizations, while the print category competitors are producing powerful advertisements designed to leave a lasting impression.
Guided by industry mentors, the contestants are refining their ideas, pushing creative boundaries, and ensuring their campaigns resonate with the target audiences.
Despite the intense competition, a spirit of camaraderie prevails, with teams exchanging insights and encouragement along the way.
As the submission deadline nears, tension mounts. Each team meticulously reviews its work, ensuring alignment with the brief and the judges' high standards.
By the end of the day, one winning duo per category will be selected to represent Kenya at the Cannes Lions Festival, where they will compete against the best young creatives from around the world.
Safaricom Marketing Director Zizwe Awuor emphasized the company’s dedication to nurturing creative talent, stating, "Kenya’s creative potential is immense, and this competition provides the perfect stage to showcase it globally."
Additionally, one student will attend the Roger Hatchuel Student Academy, further strengthening Kenya’s presence at Cannes.
"This is more than a competition—it’s a movement to propel Kenyan creativity onto the world stage," Awuor concluded.
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