THE STAR INFOGRAPHIC



Kenya’s tourism industry is seeing remarkable growth from new and emerging global markets, with the Czech Republic leading at an impressive 121.9 per cent increase in visitors from 2023 to 2024.

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The Czech Republic is followed closely by Burundi and Sudan.

European nations such as Poland and Italy, as well as key Asian markets like China and South Korea, have also recorded significant growth.

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The expansion is attributed to Kenya’s aggressive tourism marketing, direct flight connectivity, and its diverse attractions, including wildlife, coastal beaches, and cultural heritage.