Global luxury watch retailer TimeVallée has entered the Kenyan market with the opening of a 300-square-metre boutique at Nairobi’s Global Trade Centre (GTC) Mall, introducing 10 prestigious Swiss and international watchmaking brands under one roof.
Opened in partnership with Art of Luxury, the boutique is positioned as Kenya’s first luxury multi-brand watch boutique, targeting customers in Nairobi’s Westlands business and diplomatic district.
The store showcases collections from Baume & Mercier, Bvlgari, Cartier, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Roger Dubuis, TAG Heuer and Zenith, giving customers access to a range of luxury timepieces in one location.
Its open-plan layout allows the individual watchmaking brands to showcase their collections, while Le Salon, a private lounge within the boutique, offers personalised service and access to specialist expertise.
The interior incorporates TimeVallée’s signature design elements, including a watchband-inspired marquee, golden tubes and champagne hues. The concept blends traditional watchmaking heritage with contemporary luxury retail design.
“TimeVallée once again demonstrates its ability to deploy a unique luxury retail concept internationally. We are thrilled to have partnered with Art of Luxury, a trusted partner who shares our vision of serving local clientele with more than a boutique, a watchmaking journey guided by a passionate sales team,” said Hélène Maslin, TimeVallée’s chief executive officer.
Art of Luxury Director Mahesh Shahani said the partnership would broaden the retailer’s luxury offering and bring international watchmaking brands closer to Nairobi customers.
“Our commitment to deliver an elevated experience that reflects the city’s sophisticated taste is reflected in every detail of the boutique,” Shahani said.
The Nairobi opening follows TimeVallée’s recent expansion into Turkey, India and Egypt, reinforcing its presence across the Middle East, India, Africa and Turkey (MEIAT) region.
Founded in 2014 and headquartered in Switzerland, TimeVallée operates a multi-brand luxury watch retail concept through strategic partners. The retailer has more than 50 boutiques worldwide.
Art of Luxury, which is located on the third floor of GTC Mall, offers luxury watches and fashion alongside personalised retail services.
The new boutique adds to Nairobi’s luxury retail landscape, bringing together established international watc
