Stephen Atila, a journalist operating under the creator handle Canova-G, has built a vibrant online audience reviewing Asian cinema. His TikTok page, PrimeDramaHub, focuses on reviews, recaps, and recommendations for Chinese and Korean dramas.
In an interview, Atila revealed that it took him just five months to grow the page to 100k followers—a growth rate that many rising content creators struggle to achieve. The account currently holds 100.9K followers and 764.7K total likes.
“I do Chinese and Korean Drama reviews and short drama stories, and it took me only 5 months to hit 100k followers which some of rising content creators struggle to get that number."
An Unexpected Audience Demographic
While Asian dramas are often associated with female viewership globally, Atila noted a distinct demographic trend in Kenya. Local men form a major portion of his audience.
Despite operating from Kenya, Atila explained that his platform is not restricted geographically. He stated: "in addition to that I'm not limited to audience... Like I have global audience reach.”
Journalist Skills Meet Asian Cinema
Atila did not launch his TikTok project purely for commercial metrics. As a trained journalist, he applied his professional skills to review dramas out of personal admiration for the genre.
Describing his initial inspiration, Atila said: "I like watching Asian dramas, because of their Fantasy, fight scenes, romance, their plot twists are usually on another level and their ancient story."
He expanded on applying his professional background: "Being that I'm a journalist, I decided to use that skills to do a review on those damas as a content without even expecting numbers. I did the reviews for the love of the Asian dramas especially Chinese and Korean Dramas."
Reviewing foreign-language productions requires navigating linguistic differences. Atila relies on available English translations and captions to understand narrative structure.
Explaining his review workflow, Atila noted: "Those Chinese and Korean short stories are usually narrated in English, like it's translated."
He further detailed how he follows foreign-language dramas: "And for the Drama itself they speak in the foreign language but there's usually an English caption that makes it possible to understand what they’re talking about and the flow of the drama story."
"This helps me understand the drama and I'm able to do a review on it.”
