Luxury watchmaker Jacob & Co has reportedly removed social media posts featuring late Zimbabwean businessman Wicknell Chivayo, just days after his death.
The Swiss watch brand had previously highlighted Chivayo on its Instagram page following his visit to its headquarters in Geneva, Switzerland, in July 2026.
Chivayo, who was known for his love of expensive watches, reportedly spent about US$4.3 million during the visit.
Jacob & Co removes Chivayo posts.
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The posts showed Chivayo during his association with the luxury watchmaker and highlighted some of the high-value timepieces he purchased.
The reported deletion comes shortly after Chivayo died in a helicopter crash in Zimbabwe on September 30, alongside his wife, Lucy Muteke, and other passengers.
The timing of the removal has therefore sparked discussion online, with some social media users questioning the decision and wondering whether it was connected to the businessman’s death.
There is, however, no public statement from Jacob & Co confirming the reason behind the deletion.
Chivayo’s love for luxury watches
Luxury watches were a major part of Chivayo’s public image, with the businessman regularly showing off expensive timepieces alongside his collection of high-end cars.
His July visit to Jacob & Co attracted particular attention because of the reported size of his purchase.
Among the watches associated with the shopping spree was the Jacob & Co Billionaire Double Tourbillon, reportedly valued at about US$3.4 million.
The timepiece is known for its elaborate design and use of diamonds, making it one of the standout pieces in the luxury watchmaker’s collection.
Wicknell Chivayo’s final days
The reported deletion has added another talking point to the growing attention surrounding Chivayo’s final days.
Just hours before his death, the businessman had shared a lengthy social media post announcing major gifts for two lawyers who had supported him throughout his career.
He offered Advocate Wilson Tatenda Manase a 2026 Lexus GX 550 and US$250,000 in cash.
Advocate Sylvester Hashiti was offered a 2026 Range Rover Sport Autobiography alongside US$500,000 in cash.
Chivayo died later that day after the helicopter he was travelling in crashed in the Marondera area of Zimbabwe.
His death has since brought renewed attention to the lavish lifestyle he documented online, including the luxury vehicles, watches and large cash gifts that made him a familiar figure across Africa.
