Japanese businessman Koki Nakaya has sparked interest online after trying his hand at being a matatu conductor in Kenya.

Nakaya was seen wearing a purple outfit while standing at the door of a matatu, appearing to interact with passengers and other people around the vehicle.
His experience has caught attention because it takes him into a line of work that is part of everyday life for many Kenyans but comes with its own demands.
Koki Nakaya Steps Into the Matatu Business
Nakaya was seen beside a matatu, holding onto the vehicle’s doorway as he took part in the experience.
Matatu conductors play an important role in Kenya’s public transport system. Their duties include calling out destinations, helping passengers board, collecting fares, and coordinating with drivers to keep trips moving.
The job often requires quick thinking, good communication, and the ability to handle different passengers, especially during busy hours.
For Nakaya, trying the role offered an opportunity to experience a side of Kenyan life that many people encounter during their daily commute. However, details about how long he worked as a conductor and what tasks he completed remain unclear.
Japanese Businessman Has Built a Life in Kenya
Nakaya is known in Kenya for his business activities and interactions with the local community. He is associated with ChiQ Japanese Restaurants, a business that serves Japanese food in Nairobi.
Over time, he has also attracted attention online for embracing aspects of Kenyan culture, including speaking Kiswahili and interacting with Kenyans.
His latest experience offers a different glimpse of his time in the country, taking him beyond the restaurant business and into the world of public transport.
For many people, the matatu industry is a familiar part of daily life. For someone trying it for the first time, however, the experience can offer a new perspective on the work involved.
Koki Nakaya // Instagram
His Latest Experience Gets People Talking
Matatus carry passengers across Kenya every day, connecting people to workplaces, schools, markets and other destinations.
Behind every trip, conductors help manage passengers, collect fares and communicate with drivers, often while working under pressure to keep vehicles moving.
Nakaya’s attempt to experience the role has drawn attention because it offers a fresh perspective on a job many Kenyans know well.