The Communications Authority of Kenya (CA)/ FILEThe Communications Authority of Kenya (CA) has directed mobile network operators to allow government-authorised emergency bulk SMS messages to reach all active subscribers as the country steps up preparations for El Niño rains.
The directive exempts emergency bulk SMS messages from the opt-in and opt-out requirements that apply to commercial messaging services during the national early warning system simulation exercise and the El Niño preparedness and response period.
In a letter dated October 1, 2026, addressed to the chief executives of Safaricom, Airtel Kenya, Telkom Kenya and Jamii Telecommunications, the Authority directed the operators to facilitate test runs scheduled for October 2.
“Accordingly, all Mobile Network Operators are hereby directed to exempt Government-authorized emergency bulk SMS communications from the opt-in and opt-out requirements applicable to commercial messaging services,” the CA said.
The Authority said the exemption would apply “for the duration of the simulation exercises and the El Niño preparedness and response period”.
The operators have been directed to deliver approved emergency preparedness and public safety messages to all active subscribers, regardless of their promotional messaging preferences, Do-Not-Disturb settings or previous opt-out arrangements.
The CA also directed the operators not to apply opt-out mechanisms to emergency alerts and disaster preparedness messages issued under the framework.
The Authority said the operators must prioritise emergency communications and ensure their timely delivery across the networks.
It also directed the companies to provide the technical support required for the simulation exercises and actual emergency response operations.
The CA said the directive was anchored on constitutional provisions requiring the State to publish and publicise important information affecting the nation.
It also cited Article 33 of the Constitution, which guarantees the freedom to receive and impart information, and Article 46, which guarantees consumers the right to information necessary for their safety and welfare.
The Authority further cited the Access to Information Act, 2016, which gives effect to Article 35 of the Constitution and provides for the dissemination of information affecting public welfare and safety.
The CA also referred to telecommunications licence conditions requiring operators to facilitate public information during major disasters, emergencies or crises.
“Emergency communication services” are covered under Condition 6 of the licence terms, which requires operators to provide information to the public as directed by the Government and coordinate with the Authority during emergencies, the CA said.
The Authority said early warning system messages, disaster preparedness advisories, simulation notifications, emergency instructions and El Niño-related public safety alerts fall within the scope of those obligations.
The emergency messages will be disseminated through designated platforms, including short code 1590.
“This direction is issued in the public interest and in fulfilment of the Government's constitutional obligation to safeguard life, property and national security through timely dissemination of critical public information,” the CA said.
