Kenya is targeting a major increase in tourist arrivals from the Middle East, backed by new marketing partnerships with global aviation giants Emirates and Qatar Airways. The MoU signed in Dubai, will combine international air connectivity with targeted destination marketing campaigns designed to turn traveller interest into bookings and arrivals. The Kenya Tourism Board has set a target of 50,000 visitors from the Middle East, more than doubling the 20,480 arrivals recorded from the region in the 2025/26 financial year.

JULIUS BITOK - LEADER