KeNIC CEO and Chief Evangelist Andrew Mwanyota Lewela says Kenyans should view the .KE domain as more than just a web address. Lewela describes .KE as a unique Kenyan digital brand with global potential, offering businesses, professionals and individuals an opportunity to establish a distinct online identity. He says .KE carries Kenya’s identity worldwide while providing more opportunities for digital ownership, visibility and participation in the global digital economy.