Nairobi Beauty Week has named Lintons Beauty World as the Official Retail Partner for its 2027 edition, bringing together two organisations seeking to strengthen Africa’s beauty industry.
The two-day event is scheduled for January 22–23, 2027, at Sarit Expo Centre in Nairobi. The partnership is expected to give participating beauty brands greater retail visibility and opportunities to engage directly with consumers.
According to Nairobi Beauty Week, the partnership will also help brands better understand opportunities to enter and expand within the East African retail market.
“We are delighted to welcome Lintons Beauty World as our Official Retail Partner for Nairobi Beauty Week 2027,” said Mohamed Abdikani, Founder of Nairobi Beauty Week.
Abdikani said Lintons had played a significant role in shaping Kenya’s prestige beauty retail landscape. He added that the partnership reflected a shared commitment to supporting the “growth, visibility and accessibility of beauty brands across the region”.
The partnership will include curated brand experiences, product discovery opportunities, expert-led engagements and retail-focused conversations.
Further details on the partnership activities will be announced ahead of the event.
Lintons Beauty World Co-Founder and Director Dr Joyce Gikunda said the partnership comes as East Africa’s beauty retail landscape continues to evolve.
“As East Africa's beauty retail landscape continues to evolve, creating high-impact platforms for brand discovery and consumer engagement is essential,” Gikunda said.
She said the partnership reflected a shared vision to “raise retail standards, empower beauty professionals, and nurture the vibrant potential of Africa's beauty sector”.
Nairobi Beauty Week 2027 will bring together established and emerging beauty brands, retailers, professionals, creators, innovators and beauty enthusiasts from Africa and beyond.
The event will feature exhibitions, masterclasses, live demonstrations, industry conversations, networking opportunities and consumer experiences covering skincare, makeup, haircare, fragrance, wellness and beauty technology.
The organisers said the partnership marks an important milestone in their mission to build a stronger, more connected and commercially sustainable beauty industry in Africa.
Lintons Beauty World is described in the release as East Africa’s leading prestige beauty retailer, offering international and regional brands across skincare, makeup, fragrance, hair and personal care.
