Radio Jambo has secured its position as Nairobi's leading Swahili-language radio station in the latest GeoPoll audience survey. The station continues to experience rapid growth across Kenya's highly competitive media landscape.
The July figures show strong listener loyalty in both urban and national segments. Broadcasters continue to compete closely for airwave dominance.
Nairobi Swahili Dominance
In the capital, Radio Jambo has claimed the top spot among Swahili-language stations with an 11.45 per cent market share.
Citizen follows behind Radio Jambo in Nairobi with an 11.02 per cent share. Radio Maisha holds the third position among Swahili stations with an 8.41 per cent share.
Other Swahili competitors in Nairobi include Milele FM with a 5.11 per cent share while Radio 47 Swahili stands at 0.57 per cent in the capital.
Nationally, the competitive landscape has solidified into a tight two-horse race. Radio Jambo has significantly narrowed the gap between them and Citizen, gaining a massive audience of 16,027,000 listeners.
The station achieved this by gaining about 2 million new listeners to move past the 16 million mark. This rapid growth has strengthened its national footprint ahead of other major networks.
Among the Swahili stations, Radio Maisha follows behind Radio Jambo with a national reach of 14,938,000, while Milele FM secured fourth place with 10,853,000 listeners across the country.
National and Nairobi Competition
Other Swahili networks continue to trail the leading broadcasters. Radio 47 Swahili boasts 8,986,000 listeners nationally while Radio Taifa wraps up the top national standings with an audience of 8,091,000 listeners.
