Kenyan rapper and media personality Barak Jacuzzi has questioned a trend he says has turned washing hands with alcohol into a form of showing off.
In a post shared on his Instagram page, Jacuzzi expressed confusion over how the practice became associated with flexing, asking who decided that using alcohol to wash hands was something worth displaying.
“When was it made cool to flex with washing our hands with alcohol?”
Jacuzzi went on to question the thinking behind the trend, saying that having something expensive or unusual to show off should not extend to using alcohol in a way he considers unnecessary.
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“Flexing isn’t enough, I wanna wash my hands with it. Who made that? Why is it a thing?” he asked.
The entertainer also made his personal view clear, saying he finds the practice unpleasant.
“I think it is disgusting; it smells disgusting.”
Jacuzzi calls for an end to the practice.
Jacuzzi questioned whether the behaviour had become a social trend through imitation, particularly in settings where people are looking for unusual ways to demonstrate wealth or status.
He did not identify a specific person or group as responsible for starting the practice. Instead, his comments focused on the wider culture of turning everyday consumption into a display of status.
The remarks add to Jacuzzi’s recent social media commentary, where he has used his platforms to question behaviours and trends that attract public attention. In May 2026, for example, he questioned why football results could have such a strong emotional effect on grown men.
Chuka Kenyan Prince’s viral club video
Kenyan forex trader and content creator Chuka Kenyan Prince recently sparked online discussion after a video showed him using expensive Hennessy cognac to wash his hands while at a nightclub.
The video provides a recent example of the behaviour Barak Jacuzzi was questioning in his Instagram post, particularly the idea of turning the use of alcohol into a form of “flexing”.
