Kenya’s growing appetite for smartphones, mobile data and connected devices is attracting new investment from global technology companies seeking to tap into the country’s expanding digital economy.
Consumer technology firm Anker Innovations is entering the Kenyan market with charging equipment, portable power devices and audio products, targeting a market where millions of people increasingly depend on mobile devices for work, payments, banking, education and entertainment.
The company marking its entry into the Kenyan market says this is driven by rising smartphone ownership and growing use of mobile internet.
The move comes as mobile connectivity continues to expand across the country.
Data from the Communications Authority of Kenya (CA) shows that active mobile subscriptions reached 84.1 million in the third quarter of the 2025-26 financial year.
Mobile broadband consumption increased by six per cent during the quarter to 800 million gigabytes, while smartphones accounted for 63.7 per cent of all mobile phones connected to Kenyan networks.
Users on 5G networks consumed an average of 53.5 gigabytes of data per subscription, highlighting the growing demand for faster connections and devices capable of supporting heavier data use.
Anker Kenya Country Manager Able Liu said the company expects demand for charging and power accessories to rise as consumers carry more connected devices.
“We aim to address this growing ecosystem with technology designed not simply to supply power, but to manage it intelligently,” Liu said.
The company is bringing chargers and power banks designed to support multiple devices, including smartphones, laptops, tablets and wearable devices.
Its charging range includes products using gallium nitride, a semiconductor technology that allows chargers to deliver higher power in smaller units while generating less heat than conventional chargers.
Anker's newer charging systems can distribute available power between several connected devices depending on their requirements. This allows users to charge multiple devices from a single charger rather than carrying separate chargers for each device.
The company is also targeting demand for portable power through high-capacity power banks and charging stations.
The expansion comes at a time when mobile devices have become increasingly important to Kenya's economy, supporting mobile money transactions, digital banking, online shopping, remote work and content creation.
The audio market is another area Anker hopes to tap through its Soundcore brand, which offers wireless earbuds, headphones and portable speakers.
Some of the products also incorporate software and artificial intelligence features, reflecting a wider shift in consumer technology towards devices that combine hardware with digital services.
Kenya's expanding digital economy is creating opportunities beyond mobile phones and internet services, with consumers also requiring accessories and equipment to keep their devices powered and connected.
CA data showed that smartphone penetration had reached 83.5 per cent by June 2025, while mobile data subscriptions stood at 58.5 million.
The rising number of connected devices is expected to increase demand for faster charging, longer battery life and portable power, particularly among professionals, students, travellers, businesses and other heavy users of digital technology.
Anker's entry therefore comes as Kenya's digital market moves beyond basic connectivity towards a wider ecosystem of devices and services, potentially creating room for more global technology firms to invest in the country.
