''What started as a hobby quickly became my livelihood.'' Kenyan supercar broker and automotive enthusiast Earl Karanja proudly boasted.
Karanja has now been involved in the sale of a Ferrari LaFerrari, one of the most coveted modern hypercars, with the vehicle reportedly valued at €4.69 million — approximately KSh699.5 million.
The deal offers another glimpse into the extraordinary world Karanja has built around rare and high-performance automobiles.
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From Car Enthusiast to Supercar Broker
Karanja’s journey into the world of exotic cars did not begin with multimillion-dollar transactions.
According to an account of his career, his passion for cars dates back to his high-school days, when he began blogging about automobiles.
He later worked with international automotive publication GT Spirit before eventually turning his passion into a business.
He later worked with international automotive publication GT Spirit before eventually turning his passion into a business.
In 2015, he launched a brokerage platform focusing on supercars, limited-edition vehicles and off-market automobiles.
At first, the venture was far from an overnight success.
Karanja previously recalled that people questioned whether anyone would actually buy a Ferrari through Instagram.
He kept posting, building connections and developing a reputation within the international supercar community.
He kept posting, building connections and developing a reputation within the international supercar community.
Today, his work has put him in the middle of deals involving some of the world’s rarest automobiles.
A Ferrari Worth Nearly KSh700 Million
The latest deal involves the legendary Ferrari LaFerrari, a hybrid hypercar produced in extremely limited numbers.
Karanja recently shared footage from what he described as his “day job”, showing him working on the sale of a LaFerrari hypercar.
The reported €4.69 million price tag puts the car at roughly KSh699.5 million, making it a machine worth more than the value of several luxury properties combined.
For collectors, however, a LaFerrari is about much more than transportation.
Its limited production, Ferrari pedigree and performance have made it a highly desirable collector’s car.
Its limited production, Ferrari pedigree and performance have made it a highly desirable collector’s car.
