President William Ruto during the Kalasha Awards at the Kenyatta International Convention Centre, May 2, 2026/PCS

President William Ruto publicly apologised to his daughter on Saturday evening, admitting he made a mistake by discouraging her from studying film after secondary school.

The apology came at the end of his speech at the 14th Kalasha International Film and TV Awards held at the Kenyatta International Convention Centre.

Ruto had just celebrated Kenya’s creative talents when he paused to address his personal regret.

“One more thing. I must this evening apologize to my daughter, Chepng'etich. She had asked me after Form 4 that she would want to do film, and I said no,” he said.

The President acknowledged that his perspective had shifted after witnessing the work showcased at the awards, a premier platform celebrating Kenya’s film and television industry.

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“Watching what I have watched this evening, it was a mistake on my part. I should have allowed her to do film. She went on to do interior design, but I'm sure if she's watching me somewhere, she now knows I said she was right. I was not.”

The moment brought a personal touch to an evening focused on Kenya’s growing creative industry.

Ruto joined top filmmakers and content creators at the prestigious awards, which showcase the country’s vibrant film, television, and entertainment sector.

In his speech, the President underlined the importance of the creative economy to Kenya’s future.

“The creative economy lies at the heart of our transformation agenda, empowering our youth by unlocking talent, expanding opportunity, and driving inclusive growth,” he said.

He outlined several government steps already taken, including the creation of a State Department for the Creative Economy. To strengthen this work, Ruto announced he has established a Creative Economy Office at State House.

Appointments for key roles, Director of Gaming, Secretary for Film Services, and Head of Music and Fashion, will follow soon.

The President also revealed plans to direct 30 per cent of government advertising to creative platforms.

He urged Parliament to fast-track the Creative Economy Bill 2026 and improve copyright laws to better protect and reward artists.

“Congratulations to all winners across various categories at this year’s ceremony,” he said.

He added that next year, State House will bid to host the premier awards. The Kalasha Awards continue to serve as a major platform for Kenya’s creative professionals.

Ruto’s remarks highlighted both the emotional side of supporting young talent and the government’s commitment to turning that talent into economic opportunity. His surprise apology to his daughter quickly captured attention, reminding many parents of the importance of backing their children’s passions.