Kenyan boxer and entertainer Alfayo Siwo has declined a Sh100,000 offer to participate in a planned fight against Mbalimbali, saying the amount does not reflect his value or growing influence in Kenya’s emerging influencer-driven boxing scene.

The decision has sparked fresh discussion online about athlete pay, branding, and the commercial direction of local exhibition fights that have gained traction on social media.

Rejecting the Offer

Enjoying this article? Subscribe for unlimited access to premium sports coverage.
View Plans
In recent remarks shared online, Alfayo explained that he turned down the Sh100,000 proposal because he believes his personal brand and entertainment value are worth more than the amount offered.
“I rejected the Sh100,000. That is not my worth,” he said while addressing supporters online.

He also announced that the proposed bout against Mbalimbali would not go ahead under the current terms.
Instead of proceeding with the fight, Alfayo said he wants to hold discussions with media personality and promoter Oga Obinna to review the situation and determine the next steps.
                                                                         Alfayo Siwo // Instagram

Obinna Urges Bigger Vision

Obinna, who has been involved in organizing and promoting several influencer boxing events in Kenya, responded by encouraging Alfayo to look beyond the immediate payment and consider the long-term benefits.

According to Obinna, such fights can help build a fighter’s brand, attract sponsors and expand audience reach.

He urged Alfayo to “visualize the bigger picture” and see the match as an opportunity to grow his profile in the sport and entertainment space.

×

Rising Interest in Local Boxing

Alfayo has become one of the most recognizable figures in Kenya’s new wave of social-media-driven boxing.

Born Alfayo Okoth, he gained widespread attention through viral online content and exhibition fights that mix entertainment and sport.

ALSO READ: Alfayo Siwo: Meet The Fighter Behind Kenya’s Viral 'Majembe' Boxing Wave

His profile rose further after participating in highly publicized bouts within Nairobi’s underground boxing scene, including a Boxing Day clash that drew significant online interest and helped fuel discussion about the sport’s revival in the country.

Outside the ring, Alfayo has also positioned himself as a digital influencer, even releasing a rate card for brand collaborations that lists commercial appearances and social media campaigns starting from tens of thousands of shillings.
Alfayo Siwo // Instagram

Uncertain Future for the Match

The outcome of the proposed meeting could determine whether the match is renegotiated, postponed, or cancelled entirely.

For now, the development highlights the growing role of branding and negotiation in Kenya’s rapidly evolving influencer boxing scene, where fighters are increasingly balancing sport, entertainment, and personal brand value.