Lucy Wambui, the founder and CEO of Phoina Beauty, recently hosted a group of Kenyan socialites and influencers on a getaway in Naivasha. The trip, which was widely shared on social media, brought together several personalities from Kenya’s entertainment and influencer circles for what appeared to be a relaxing and celebratory retreat.
Photos and videos circulating online show the group enjoying scenic views, luxury accommodation, and leisure activities during the trip. The beauty entrepreneur documented parts of the experience on her social media platforms, giving followers glimpses of the group bonding, taking photos, and enjoying the serene environment around Naivasha.
phoinacollection //Instagram//

Social Media Moments From the Trip

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Content shared online captured the influencers posing for photos, enjoying meals together, and taking part in fun activities around the lakeside destination. The getaway appeared to be both a relaxation trip and a networking opportunity among influencers connected to the beauty industry and lifestyle content creation.
While the exact list of attendees has not been fully confirmed across all platforms, several Kenyan socialites and digital creators were seen in the clips posted during the trip. The posts quickly attracted reactions from fans, many praising the glamorous lifestyle showcased during the vacation.
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Phoina’s Growing Influence in Beauty and Lifestyle

Lucy Wambui, popularly known as Phoina Tosha, is a well-known Kenyan makeup artist and entrepreneur who has built a strong brand through her beauty business. She founded Phoina Beauty, a company that offers makeup services, beauty products, and professional training through a beauty institute.
Over the years, Phoina has grown into one of Kenya’s most recognizable beauty entrepreneurs, leveraging social media to market her brand and connect with clients and influencers. Her journey into entrepreneurship reportedly began after a makeup gig convinced her to pursue beauty professionally, eventually building a successful beauty empire.
 
 
                                                        phoinacollection //Instagram//

A Blend of Business and Lifestyle Branding

The Naivasha getaway reflects Phoina’s broader strategy of blending lifestyle content with business promotion. By hosting influencers and socialites, the entrepreneur continues to strengthen her presence in Kenya’s digital entertainment and beauty space.
For many fans online, the trip offered another glimpse into the glamorous world surrounding Phoina Beauty and the growing culture of influencer collaborations within Kenya’s beauty industry.