Platform launched to connect Kenyan women and youth to green jobs

Mr. Thomas Jaeschke, Team Lead, WE4D Kenya (left), and Ms. Nelly Mutula, HR Manager at FUZU Limited (right), during the unveiling of a partnership to expand green job opportunities for women and youth in Kenya.

A new Digital Matching Platform has been launched to help Kenyan women and youth access green jobs, digital skills training, and career mentorship.

The platform is set to connect job seekers directly with employers in renewable energy, sustainable agriculture, waste management, circular economy, and eco-tourism. Kenya faces a serious youth employment challenge, with about one million young people entering the labour market each year.

Women are particularly affected, often missing out on opportunities in emerging green sectors due to limited access to information, networks, and fair recruitment practices.

The platform aims to remove these barriers and improve employability in the country’s growing green economy.

“Many young people, especially women, miss out on green sector opportunities simply because they don’t know where to start,” said Jussi Hinkkanen, CEO of Fuzu Ltd.

“This platform will help them access the right training, guidance, and job opportunities to build meaningful careers.”

The platform is mobile-first, designed to reach users with limited digital access. It will provide personalised job alerts, skills assessments, learning content, and career coaching.

Employers will have access to tools that support merit-based recruitment and inclusive hiring practices. Shirlyne Mboya, HR Manager at Sentec Limited, said the platform could change how companies recruit:

“By connecting directly to qualified candidates, we can recruit more women and youth efficiently, ensuring fairness while meeting our workforce needs in the green economy.”

The initiative also includes vocational and work-readiness training, mentorship for women, and tailored support for small and medium enterprises (SMEs), ensuring employment outcomes are sustainable and aligned with labour market demand.

“Green transformation will only succeed if women are fully included as skilled workers and leaders,” said Thomas Jaeschke, Team Leader, WE4D at GIZ.

“The platform will not only open access to jobs but also improve employment quality and encourage companies to adopt gender-responsive practices.”

Through ongoing tracking of outcomes, the platform is expected to refine its approach and expand across sectors and regions, helping more Kenyan women and youth secure long-term, meaningful work in emerging green industries.