What Kenyans watch on TV

Television viewership in Kenya remains heavily anchored by a hunger for information and storytelling.

According to recent audience measurements from last year, news stands as the undisputed king of the screen, capturing 32 per cent of the total audience share.

This suggests that for most Kenyans, the TV remains primarily a tool for staying updated on national and global affairs.

Following closely is entertainment and drama, which secures 25 per cent of viewers, highlighting a strong cultural appetite for narrative-driven content.

Together, these two genres dominate over half of the country's viewing habits.

While sports and movies hold modest shares at 9.6 per cent and 4.9 per cent respectively, niche categories like reality TV and business news struggle to gain a foothold, both pulling in less than one per cent.

 Ultimately, the Kenyan screen is defined by a balance of hard news and local drama.