Most popular social media platforms in Kenya/WILLIAM WANYOIKE

Facebook and WhatsApp remain the country’s most popular social media platforms.

This is as per the Communications Authority of Kenya’s latest Audience Measurement and Industry Trends report.

Facebook led usage with 68.6 per cent of social media users, followed closely by WhatsApp at 53.9 per cent.

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TikTok has emerged as the third most used platform in Kenya, with 30.3 per cent of users.

The CA report notes the widespread use of Facebook and WhatsApp highlights their influence in Kenya’s digital space.

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