An illustration of a social media user spreading hate speech and cyber bullying / FREEPIK/www.freepik.com

The National Cohesion and Integration Commission (NCIC) has issued a fresh warning to Kenyans against spreading hate speech on social media.

The commission reminded the public that offensive online behaviour carries the same consequences as hate speech expressed offline.

In a public awareness poster shared on Thursday, the commission said digital platforms are not a shield from responsibility.

The message, titled Hate Speech Online Is Still Hate Speech!!stresses that abuse delivered behind screens remains actionable under the law.

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According to NCIC, many Kenyans wrongly assume that anonymity or distance provided by phones and computers protects individuals from legal consequences.

The commission said this misconception continues to fuel cyberbullying, threats, harassment and hate-filled comments across platforms.

“Screens do not remove accountability,” the poster states, urging citizens to conduct themselves responsibly in online spaces.

The campaign features an illustration of a young person sitting with their arms wrapped around their knees, appearing distressed as angry and offensive speech bubbles surround their screen.

NCIC said the artwork reflects the real emotional harm caused by abusive online messages, especially targeting minors, women and vulnerable groups.

The commission has been tracking an increase in digital hostility, particularly during political seasons and intense national moments.

Online hate speech often escalate into real-world conflict, making early detection and public awareness essential to preventing violence and maintaining social harmony.

To help Kenyans report incidents, NCIC listed several channels available to the public.

Reports can be submitted through the toll-free SMS line 1547, the NCIC website www.cohesion.go.ke or the commission’s official hotline 0702 777 000.

In the past, NCIC has said it is working with law enforcement agencies to investigate verified cases of hate speech and that individuals and organised groups can face prosecution if found culpable.

The commission said the responsibility to maintain peace is collective and urged Kenyans to remain vigilant, think twice before posting or forwarding harmful content and report violations promptly.

On January 20, NCIC rolled out a comprehensive social media monitoring rules to curb online hate speech and prevent ethnic tensions, especially as the country prepares for the 2027 general elections.

They provide clear procedures for collecting admissible digital evidence, identifying inflammatory posts and coordinating with law enforcement to hold offenders accountable as concerns grow over rising violence and political intolerance across the country.

The commission assured that the guidelines are not meant to suppress free expression, but ensure that rights and responsibilities are well balanced for the protection of all Kenyans.

NCIC called on political leaders, influencers and all social media users at large to exercise restraint and responsibility online.