Dem wa Facebook announces political bid for 2027

Social media influencer, Millicent Ayuwa, popularly known as Dem wa Facebook./HANDOUT

Kenyan social media personality Millicent Ayuwa, popularly known as Dem wa Facebook, has officially declared her intention to contest for the Women Representative seat in the 2027 General Election, marking her entry into the country’s political scene.

The announcement was made through a campaign poster shared on her social media platforms, where she branded herself as an independent candidate with the caption, “How is that? Is 2027 okay or should we wait for 2032? And have you taken your vote?” signalling the start of her political journey ahead of the next national polls.

In the poster, Ayuwa outlines several key areas that form the foundation of her manifesto.

These include transparency and accountability in leadership, women’s economic empowerment, youth empowerment, and stronger representation and voice in governance.

While the specific county she intends to represent has not yet been disclosed, the announcement has generated widespread discussion online.

Many of her followers have welcomed the move, praising her for stepping forward to pursue leadership and champion issues affecting women and young people.

Others expressed surprise at the influencer’s transition from entertainment to politics, reflecting the mixed reactions often seen when public figures enter elective contests.

Dem Wa Facebook rose to prominence through short comedy skits and relatable social commentary that resonated with many Kenyans, especially on Facebook and Instagram.

Over time, her content has evolved to include themes on family life, social challenges, and community issues, helping her build a loyal and engaged audience.

Political observers note that her entry into politics mirrors a growing trend in Kenya where digital influencers leverage their online platforms to mobilise support and participate in governance.

With a strong online presence, she could potentially appeal to younger voters who are increasingly active on social media.

As preparations for the 2027 General election gradually begin across the country, her declaration places her among the early aspirants to publicly express interest in elective office.

However, further details regarding her campaign plans, official nomination processes, and county of contest are yet to be released.

For now, her announcement signals a new chapter in her career, blending digital influence with political ambition.