New vehicle sales in Kenya in 2025 show a notable recovery, according to data from the Kenya Motor Industry Association (KMIA). It shows a notable recovery and growth in the automotive sector, with total new vehicle sales across showrooms reaching 13,583 units, up from 11,352 units in 2024.
This increase signals improved consumer confidence and sustained demand, particularly in commercial and utility vehicle segments.
Trucks emerged as the top-selling category, with 5,496 units sold. This dominance reflects continued investment in logistics, construction, agriculture and infrastructure development, sectors that rely heavily on heavy and medium commercial vehicles.
Pick-ups followed with 3,242 units, highlighting their popularity among businesses, farmers and individuals seeking versatile vehicles for both work and personal use.
Buses recorded 2,675 units, pointing to steady demand in public transport, school transport and the tourism sector as economic activity and mobility continued to normalise.
Heavy-duty trucks accounted for 963 units, the same number as station wagons, indicating stable but more niche demand in these categories.
At the lower end of the scale were saloon cars, with just 31 units sold, underscoring a shift away from traditional passenger cars towards commercial and multi-purpose vehicles.
Overall, the data illustrate a market increasingly driven by practicality and economic utility, with growth closely tied to Kenya’s broader development and infrastructure agenda.
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