Mogo campaign puts Sh1m into Kenyan homes, businesses

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Mogo has disbursed Sh1 million to individuals and a women-led business group across the country through its Dear Mogo community uplift campaign, offering relief to families and small businesses facing financial strain at the start of the year.

The campaign invited Kenyans to share their struggles and wins in 2025, their hopes for 2026, and what support could help them move forward. Participants shared their stories on social media using the hashtag #DearMogo, highlighting the pressure many households face after the festive season.

Following the campaign, 12 individuals and one women-led boda boda business group, Team Tujijenge Women Group, shared the Sh1 million in cash and shopping vouchers. Most beneficiaries received between Sh30,000 and Sh70,000.

The funds were largely directed towards clearing school fees and paying rent, expenses that often become overwhelming in January when family budgets are stretched.

Mogo Head of Brand Becky Ngigi said the initiative was meant to recognise the resilience of Kenyans and offer reassurance during tough economic times.

“The Dear Mogo campaign was created to appreciate Kenyans for their hard work, listen to our customers, and reassure them that Mogo is walking with them even during difficult economic times,” she said.

She noted that Mogo’s community engagement goes beyond providing financing.

“Mogo continues to improve community welfare not only by offering affordable logbook loans, boda boda, and tuk tuk financing, but also through financial literacy programmes and social initiatives that address challenges such as early pregnancies,” Ngigi said.

“This is why we chose to stand with Kenyans during this period of economic hardship. Thorough background checks were conducted to ensure the funds reached deserving beneficiaries."

One of the beneficiaries was John Odhiambo from Chokaa along Kangundo Road in Nairobi. Odhiambo runs a creative company, Scratch Productions, which was left without work after its cameras, lighting equipment, and other tools were stolen at gunpoint.

With his business grounded, he requested support to purchase a new camera and rebuild in 2026. He was awarded Sh150,000 to replace the stolen equipment and support his creative team.

Another beneficiary was Claire Kalani, a single mother who has been battling health challenges over the past year and was at one point hospitalised.

Balancing medical bills and her daughter’s school fees became increasingly difficult, forcing her into arrears. With the new school year approaching, she turned to the Dear Mogo campaign for help.

Mogo stepped in to clear her daughter’s school fees for the year, easing a heavy financial burden and allowing the family to focus on recovery and stability.

Through the Dear Mogo campaign, the company said it continues to demonstrate its commitment to empowering communities, supporting livelihoods and promoting sustainable financial well-being across Kenya.