Kenyan digital marketing firm targets gulf market in Saudi expansion Deal

Advocate Calvin Omondi, More Classified CEO Willice Onyango, Founder & Director, More Classified Mahat Abdi Dore, the MD, More Gulf Saudi Arabia Fauzia Saleh, and Latifa Yahya, following the signing of a strategic partnership on January

Nairobi-based digital marketing firm More Classifieds Agency is eyeing a piece of the Middle East market in a news agreement with Saudi Arabian entrepreneur Fauzia Saleh Al Sawaqi.

The firm says that the agreement marks its expansion into the international markets.

The agreement, signed in January will see the establishment of More Classifieds Agency – Gulf Region, with operations scheduled to begin in March 2026.

Riyadh will serve as the regional headquarters, positioning the Kenyan firm to tap into the wider Gulf Cooperation Council (GCC) market.

Under the arrangement, the Saudi partner will lead regional operations while leveraging More Classifieds’ technology platform and marketing framework, branded the More 360 Degrees Marketing Model.

More Classifieds managing director Mahat Abdi Dore pointed out that the move will raise the competitiveness of Kenyan tech and digital firms beyond East Africa.

“The collaboration reflects the company’s vision to empower businesses beyond borders through localized, data-driven and affordable digital marketing solutions. The partnership combines More Classifieds Agency’s platform technology and marketing expertise with Fauzia Saleh Al Sawaqi regional insight and market leadership,” said Dore.

The services will include business listings, digital advertising, content development and data-driven marketing tools targeting enterprises across the Gulf.

The move underscores the growing export of Kenyan digital services into international markets, particularly the Middle East, which has become an increasingly important destination for Kenyan firms in technology, financial services and professional services.

Industry analysts say such expansions help diversify Kenya’s export base beyond traditional sectors such as agriculture and tourism, while showcasing locally developed digital platforms on a global stage.

For Saudi Arabia, the entry of a Kenyan digital marketing firm adds to the growing pool of international service providers supporting the Kingdom’s private-sector expansion and digitalisation agenda under Vision 2030.

Small and medium-sized enterprises (SMEs) in the Kingdom and across the GCC are increasingly seeking cost-effective digital marketing and visibility tools as competition intensifies and consumer engagement shifts online.

The Riyadh launch will serve as the first phase of More Classifieds Agency’s Gulf expansion, with plans to roll out services in other GCC countries in later stages.

Founded in Nairobi, More Classifieds Agency Ltd operates the More.co.ke business directory and focuses primarily on digital visibility and marketing solutions for small and medium-sized businesses.

As Kenyan firms continue to look outward for growth, the expansion highlights a broader trend of home-grown digital platforms scaling into high-value international markets, particularly in the Middle East.