TikTok creator and beauty entrepreneur Gloria Ntazola is making waves online once again. This time, she is taking aim at the emotional investment women put into men who do not provide material gifts.

In a recent video shared with her followers, Ntazola did not mince her words. She questioned the logic of women who shed tears over partners who lack financial generosity. The post has quickly become a talking point across social media platforms.

Gloria Ntazola // TikTok

The Viral Video

The video was posted to her official TikTok account. For the background music, she chose the popular hit "Save Your Tears" by The Weeknd. The choice of song appears to be a literal instruction to her audience to stop wasting their emotions.

Ntazola used bold text overlays to deliver her message directly to the camera. She expressed a sense of disbelief at the behaviour of some women in relationships.

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"A whole grown woman crying over a man who has never bought her a bracelet."

The beauty entrepreneur described the act of crying over such men as so embarrassing. She suggested that if a man cannot provide simple items, he is not worth the emotional turmoil.

The critique became even more specific as the video continued. Ntazola pointed out that some of these men fail to provide even basic modes of transport or small tokens of affection.

"So embarrassing. That little man can’t even buy you a bicycle."

The use of the laughing emoji at the end of her text suggests she views these situations with more mockery than sympathy.

Gloria Ntazola // TikTok

Why Do Women Cry?

According to a study, women cry over men for love due to deep emotional investment, showing vulnerability, attachment, and feeling hurt or overwhelmed by the intensity of the bond.

ALSO READ: Motivation or Mockery? Gloria Ntazola Defends Her Viral Cash Display Video

This leads to stress release or a need for connection, validation, and empathy from their partner; it signifies deep care, fear of loss, and a magnified impact from the person they cherish most.

Crying is a natural response to strong feelings, signaling that something important is happening and fostering intimacy. 

Background on Gloria Ntazola

Gloria Ntazola is no stranger to the limelight. While she is a recognised beauty entrepreneur, she first gained massive viral fame for her outspoken and no-nonsense personality.

She previously went viral after a confrontation with a city council official in Nairobi. In that instance, she famously drove off with the official still in her car after he attempted to fine her. This established her reputation as a woman who stands her ground and speaks her mind.

Gloria Ntazola // TikTok